Rob Cuesta is an expert in online brand optimisation, sales funnel acceleration and customer value maximisation, based in Toronto, Canada. Rob is the CEO and Principal Strategist of Joined-Up Marketing and HyperSuasion Consulting, and and the author of five best-selling books on marketing for professional practices. With a client base that spans four continents and over 25 years' experience as an award-winning speaker, consultant and marketer, Rob has worked with some of the largest organizations in the world, and some of the smallest. Effective marketing comes down to three things: you need t...