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Cova, Bernard
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
 Consuming Experience |  Project Marketing: Beyond Competitive Bidding |  Consumer Tribes |
 Consumer Tribes |  Start-up tribu: Comment entreprendre avec sa communauté |
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