Dr. Andrew C. Lyons has been a Lecturer in Operations Management at the University of Liverpool Management School since 2002. He gained his Ph.D. in Manufacturing Management in 1996 from the University of Liverpool. Dr. Lyon??'s research interests include: operations strategy, supply chain design and performance measurement, supply chain information structures, mass customisation and build-to-order strategies. He is a member of the Institute of Operations Management (MIOM) and an associate member of the Institution of Electrical Engineers ??? Manufacturing Division (AMIEE).