Cook, Roy A.

Roy A. Cook, D.B.A. (Mississippi State University), is Associate Dean of the School of Business Administration and Professor of Management, Fort Lewis College, Durango, Colorado. He has written a best selling textbook, Tourism: The Business of Travel, now in its second edition, and is finishing another book, Guide to Business Etiquette. He has authored numerous articles, cases, and papers based on his extensive experience in the hospitality industry and research interests in the areas of tourism, strategy, small business management, human resource management, and communications. Dr. Cook is th...