Pete is as an author with an inquiring mind. He is not one to blindly accept the orthodoxy and conventional wisdom. Instead, he forms his opinions by painstakingly re-evaluating the facts - and sometimes coming to different conclusions. He has a Psychology degree and is a information consultant/market researcher. He's well known within that industry as a conference speaker and also an innovator. He was the first person to run commercial online surveys in the UK in the mid-1990s. He founded the first UK online market research agency in 1998 and now works part time for them (Join the Dots). Pete...