Jose A. Cobas is Professor of Sociology in the School of Social and Family Dynamics, Arizona State University. Among his recent publications (with Joe Feagin) are "Latinos/as and the White Racial Frame: The Procrustean Bed of Assimilation," "Sociological Inquiry" (February 2008) and "Language Oppression and Resistance: Latinos in the United States," "Ethnic and Racial Studies" (February 2008).