Clingan, Michael

Michael is a sales and marketing veteran who has both sold in the field and built and led international sales forces as a VP. Along the way, he realized that the sales and marketing approaches and training he was seeing hadn't changed much in the last 100 years. There was too much hype and hyping, and too little in the way of actual dialog between the seller and the potential buyer. So being the physicist he is, Michael took a fresh look at the fundamental needs of modern sales and marketing and then developed and refined a set of tools he calls Transformative Selling. These tools are designed...