Michal Clements is a Senior Principal at The Cambridge Group. Michal develops winning growth strategies and detailed go-tomarket plans for some of the world s outstanding organizations including McDonald s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker, and the Baker Demonstration School. Michal s work developing growth strategy, positioning, innovation, and brand equity guidelines spans both business-to-business and business-to consumer. Michal is also the proud parent of two young adults.