MARK N. CLEMENTE, president of Clemente, Greenspan & Co., Inc., has twenty years of experience in marketing, business development, and acquisition planning. He has handled consulting assignments for Fortune 1000 clients and major middle-market firms, and is the author of The Marketing Glossary: Key Terms, Concepts, and Applications. DAVID S. GREENSPAN, cofounder of Clemente, Greenspan & Co., Inc., has spent more than fifteen years analyzing companies as targeted investments and acquisition candidates. He has developed strategic marketing, sales, and communication programs for companies en...