Chi-yue Chiu is a Full Professor of Management and Marketing at Nanyang Technological University, Singapore. He was a Professor of Psychology at the University of Illinois before joining Nanyang Technological University in 2008. His current research focuses on the social, cognitive, and motivational processes that mediate the construction and evolution of social consensus and on the dynamic interactions of cultural identification and cultural knowledge traditions. He has published nine books, more than 120 refereed journal articles and more than fifty book chapters. He received the Misumi Awar...