Briankle G. Chang is Associate Professor in the Department oBriankle G. Chang is Associate Professor in the Department of Communication at the University of Massachusetts, Amherst.f Communication at the University of Massachusetts, Amherst. He is the author of " Deconstructing Communication: Represe He is the author of " Deconstructing Communication: Representation, Subject, and Economies of Exchange". ntation, Subject, and Economies of Exchange".