Professor Cavusgil's teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE - a computer program for assessment of Company Readiness to Export.
Cavusgil has authored more than a dozen books and over one hundred refereed journal