Carlson, Kurt A.

Kurt A. Carlson (Ph.D, Cornell University), is Associate Professor of Marketing at Georgetown University s McDonough School of Business. He is the Research Director of the Georgetown Institute for Consumer Research and the Director of the McDonough School of Business s Behavior Research Lab. Doctor Carlson earned his B.S. and M.S. at the University of Wisconsin, Madison. His research focuses are the influence of emerging preferences on brand choice processes, consumers goals and objectives during a choice process, and biases in consumer judgments and decision making. His research has been publ...