Scott D. Butcher, FSMPS, CPSM is vice president and CMO of JDB Engineering, Inc. and affiliate companies. He has more than two decades of experience in A/E/C marketing, and is a Fellow of the Society for Marketing Professional Services and Certified Professional Services Marketer. An author of thirteen books, Scott is also a regular contributor to industry publications, writes the Marketropolis blog on the Engineering News-Record website, and co-authored the SMPS Foundation book A/E/C Business Development - The Decade Ahead. He's also served as president of the SMPS Foundation, board member of...