Busche, Laura

Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 50+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia s IT Ministry and its Apps.co program, based entirely on The Lean Startup and the Business Model Canvas, has given her a unique insight to approach bran...