Dr. Arvind Singhal is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative in The University of Texas at El Paso's Department of Communication. He is also appointed, since 2009-2010, as the William J. Clinton Distinguished Fellow at the Clinton School of Public Service, University of Arkansas at Little Rock, Arkansas. Singhal teaches and conducts research in the diffusion of innovations, the Positive Deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures....