Burns, Steve

During the past 30 years Steve Burns has watched the marketing profession move into the scientific realm where demographics, spreadsheets, forecasting tools and market analysis have created an environment where intuition and creative marketing have become lost under mountains of data and never-ending meetings. He's convinced that in any successful marketing campaign there is still a place for a more intuitive approach - maybe even a metaphysical approach to defining and positioning products as well as identifying new markets. In his book, The Market is Chaos, you won't find any 4 or 5 P's of m...