Dick Burns is a retired television and advertising executive (a real-life Mad Man) he put the smile on the PSA airplanes and helped engineer a cultural icon, the Fruit of the Loom guys. He is an authority on retail, accountable and measurable advertising, developed the first viable system of local television advertsising for national advertisers, was a management consultant, promulgated fund-raising for non-profits, conceived and produced a successful international television series, and is responsible for the rescue of animals in national disasters. He is the recipient of numerous professiona...