Buchel, Bettina S. T.

Bettina S. T. Bü chel is Professor of Strategy and Organization at IMD, and was previously a faculty member at the Asian Institute of Technology, where she was founding director of the Asian Case Clearing House. Her research interests are e-business strategy, communication technology employment, organizational learning and strategic alliances.
She has worked as a consultant in private and public companies in Asia and Europe, including ABB, UBS, AT& T, WHO and Telephone Organization of Thailand. She has co-edited a number of books, including" Organizational Learning: The Competitiv...