Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the "New York Times "bestselling book "Likeable""Social Media "and a frequent keynote speaker. Likeable was named one of the best places to work in New York City by "Crain's" in 2012. Theresa Braun is a marketing executive at Likeable.