Rob has been frustrated by the fitness industry's sneaky marketing tactics that take advantage of women who need real help with a real plan that can be applied to a real life situation. Rob has been involved in the fitness industry for 15 years working in all different settings including health care, women's fitness (he ran an all women's bootcamp for 5 years). After all that you would think he knows something about women. (ya right, he's not a genius but he does know fitness!) He has been the director of a sports performance center, worked in major health clubs, several major corporations, an...