Borreggine, Gerry

Gerry Borreggine is currently the President of 40 Winks Sleep Shops, a nationally recognized chain of mattress stores, located in the Philadelphia market. Many of the communication techniques outlined in this book have been practiced and developed on the sale floor of the retail store he operates.

Gerry also serves on the Board of Directors of the Better Sleep Council, a non-profit consumer information organization whose mission is to educate the public about the benefits of a good night's sleep. He is the President-Elect of the organization.

Gerry, along with his wife, Regina, daughter,...