WILLIAM B. ROUSE, PhD, is Executive Director of the Tennenbaum Institute at Georgia Tech and a professor in the College of Computing and the School of Industrial and Systems Engineering. Dr. Rouse has over thirty years of experience in the field of individual and organizational performance, decision support systems, and information systems. He has written hundreds of articles and book chapters, and has authored several Wiley books, including Essential Challenges of Strategic Management, and is a coeditor of Handbook of Systems Engineering and Management. He is a Fellow of IEEE, INFORMS, and HF...