Melanie Bobik, MBA, M.A., is an awarded PR- and Marketing expert with comprehensive work experience in the consumer sector. Born in Salzburg, Austria, she studied International Management and Communications in Berlin, Hong Kong and Vienna. With her expertise as well as proven intercultural competence she successfully works for international clients in Europe and Asia, mainly Germany and China. Further, she guest-lectured at various universities, i.a. Berlin and Zhuhai.