Keith Launchbury is business scientist educator and consultant, and for the past 40 years he has conducted extensive research into the behavior of people at work in organizations. He has worked for over 100 companies on 4 continents. A dedicated professional and expert in the field of Supply Chain Management, he was the President of APICS in 1991 and has helped hundreds of students to achieve their certification in the profession. He is a renowned international speaker and inspirational leader, who is able to combine perceptive observation with humor to create real world examples for lifelong