John Blewitt is a writer, educator, a Distinguished Fellow of the Schumacher Institute and a member of the UK Green Party. He is author of Media, Ecology and Conservation (Green Books, 2010), Understanding Sustainable Development, 2nd edn (Earthscan, 2014) and co-author of Sustainable Business (Earthscan, 2014). A sociologist by training, he currently works at Aston Business School.