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Bischoff, Anna Lena

Lena Bischoff, B.Sc., fil. Kand., was born in Buxtehude in 1987. She successfully graduated from the University of Hamburg as well as from Linneuniversitet, Sweden, with a Bachelor of Science in Business Administration as well as the Filosofie Kandidatexamen in Foretagsekonomi/Management Accounting.

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Change and Renewal - Organizational Development: The successful implementation of organizational change at SonyEricsson from a management perspective	Strategisches und operatives Marketing-Management. Unternehmensplanspiel Markstrat : Unternehmensplanspiel Markstrat	Modern Perspectives on Organization Theories : And its controversy of theory and practice
Mergers & Acquisitions: A trendy fad or sustainable value creation?	Porter's Value Chain and the REA Analysis as an Accounting Information System	Cause Related Marketing: Fit as success factor in CRM
Focus Groups as a method for product development. The funeral market in Sweden	Cause-related Marketing: The Influence of the fit among partners, brands and cause	Business Model Generation, Erstellung eines Businessplan
Methods at work. Conscious application of design methods for successful product development	Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development	Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation

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