Craig Van Slyke is an Assistant Professor of Management Information Systems at the University of Central Florida. He was formerly a member of the Management Information Systems faculty at Ohio University. In addition to his academic experience, Dr. Van Slyke spent ten years in the information technology industry in a number of technical, managerial, and marketing positions. Dr. Van Slyke's current research interests are in electronic commerce, and information technology and education. Issues in electronic commerce of particular interest include factors relating to its adoption by individua...