Philippe Baumard is Professor of Strategic Management, Innovation & Regulation Chair, at the Ecole Polytechnique in Paris. His research addresses the collective use of tacit knowledge by executives in times of crisis. He authored nine books, ranging from economics to strategic management, long-range forecasting, and expert systems applied to strategy implementation. A fellow of the Oxford-Sorbonne Chancellors grant, Dr. Baumard has been a visiting faculty member at New York University, Lund University (Sweden), University of Technology, Sydney, University of California, Berkeley, and Stanford