Baum, Mary

Mary Baum Has been developing ideas that sell since the 1980s, for companies from the Fortune 500 to single-unit retailers and fledgling consultants. With extensive experience in the financial industry and a ringside seat for ten key years in the life of the American auto industry (just before it nearly died) she developed a clear view of the path any firm can take to generate tangible value for itself and all its stakeholders. This book is the barest beginning; the possibilities are endless. And for those in the know, the costs to implement are going down - not up.