"Susan C. Schneider" is Professor of Human Resource Management at HEC University of Geneva, Switzerland, and Visiting Professor of Organizational Behavior at INSEAD, France. As well as her research into cross-cultural management, she has actively worked to internationalize the 'mindsets' of managers and companies.
"Jean-Louis Barsoux" is Senior Research Fellow at INSEAD, France. He is the author of several books on culture and diversity in management, and has written for "Harvard Business Review" and the "Financial Times."