Baron, Jonathan

Jonathan Baron is Professor of Psychology at the University of Pennsylvania. Baron's research is based on the utilitarian idea that society should be organized to do the most good (or to maximize utility). Some of his research examines people's intuitive principles for decision-making and moral judgement, and explores how these principles can stand in the way of doing the most good. Baron is the author of Rationality and Intelligence (1985); Thinking and Deciding (1988, 1994, 2000), a widely used textbook for advanced undergraduates and beyond; Morality and Rational Choice (1993), Judgement Mi...