Baron, Gerald R.

Gerald Baron is a writer, artist and serial entrepreneur. The founder of several successful companies including a marketing and public relations firm, regional publisher and the leading provider of emergency communications technology. He has written several books including "Friendship Marketing" on the role of relationships in business, "A Fighter Pilot in Buchenwald: The Joe Moser Story," and "Now Is Too Late: Survival in an Era of Instant News." He blogs on crisis communication on crisisblogger and at emergencymgmt.com. He and his wife, Lynne, live in Skagit Valley, Washington. They have thr...