Baron, Gerald

Gerald Baron is an internationally recognized crisis and emergency communication thought leader. The creator of the PIER System, the industry standard crisis communication management system, he is the author of Now Is Too Late: Survival in an Era of Instant News. He blogs at crisisblogger.com and emergencymgmt.com. The OnePage Playbook is a result of evaluating and writing numerous crisis and emergency communication plans for major government agencies, global Fortune 100 companies and for small businesses and non-profits.