RICHARD BAKER A university valedictorian (University of Dallas), Richard Baker worked closely with former Harvard and MIT professors in his early career consulting to NASA and corporations such as General Motors and PanAmSat. He subsequently founded a consulting company serving major clients in communications and automotive electronics. The firm held offices in Frankfurt as well as in Detroit and Dallas and was eventually sold to J.D. Power and Associates. In 2003, Baker founded the Premium Knowledge Group, which provides sophisticated behavior-based research and analytics for modeling and mar...