Mike is coauthor of The Executive s Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social netwo...
![]() The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business | ![]() Smart Cities, Smart Future: Showcasing Tomorrow |