Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his PhD in Marketing Sciences, Professor Banerjee was associated with various consulting/market research firms in the United States. During his tenure in industry, he worked on business analytics problems in the Retail Financial Services, FMCG/Retail and the Consumer Durable sectors. He has consulted with GE Capital, Sears Roebuck, Bank One, Miller Brewing Company, Kraft Foods and Chase Manhattan Bank, among others.In the past 14 years at IIM Ahmedabad, he has worked on consu...