Ball-Rokeach, Sandra J.

Sandra J. Ball-Rokeach (Ph.D., University of Washington) is a Professor of Communication and Sociology in the Annenberg School for Communication and Journalism, at the University of Southern California. She is also the Principal Investigator of the Metamorphosis Project. Sandra is author or editor of six books: Violence and the Media (with R. K. Baker), Theories of Mass Communication (with M. L. DeFleur), The Great American Values Test: Influencing Belief and Behavior through Television (with M. Rokeach & J. W. Grube), Media, Audience and Society (with M. G. Cantor), Paradoxes of Youth and Spo...