Pam Baker is a noted business analyst, tech freelance journalist, and the editor of the online publication and e-newsletter, FierceBigData. She has written numerous books, and her journalism appears in a variety of publications, including Institutional Investor, CIO, and many more. A former analyst for VisionGain Research, headquartered in London, Baker has conducted and authored several notable market studies on technology, and she has served as a researcher, writer, and managing editor for ABI Research, headquartered in New York.