Hallie A. Baker started Turtle Alley Chocolates in 1999 with a tax refund, a most supportive husband, and a lot of luck. A dozen years later, she owns shops in Gloucester and Salem, Massachusetts. Turtle Alley Chocolates has appeared on NPR's The Splendid Table, The Food Network, Roadfood, and Rachael Ray, and in Gourmet and Saveur.