Reza B'far is an executive consultant currently serving as the CTO of Voice Genesis and Acting CTO of Semantic Messaging Systems Inc. His company, Cienecs Inc., has had a variety of engagements in the mobile arena with startups as well as Fortune 500 companies. Early in his career, he has worked for Weyerhaueser Company, Parr & Associates Inc., and National Oceanic research department of NASA. He has spent the past ten years working for Noor Electrical Engineering, Virtual Mortgage Network, AdForce Inc., eBuilt Inc., and DataTrace Corporation. He is currently an independent contractor working