Author, The

"" Huib's unmatched background, including leading roles at Unilever, MTV, and Red Bull, give him a unique, industry-leading perspective on marketing in the digital age." " Patrick Kalotis, head of marketing, Pepsico

" Huib van Bockel is a digital marketing and media thought leader, writer of The Social Brand and former Head of Marketing Red Bull.

From 2006-14, he was Head of Marketing for the Netherlands, UK and Europe at one of the most admired brands in the world: Red Bull. Here he played a key part in the transition from an energy drink business to the media business it is today. Van...