Charles K. Atkin (Ph.D., University of Wisconsin; B.A., MichCharles K. Atkin (Ph.D., University of Wisconsin; B.A., Michigan State University) is University Distinguished Professorigan State University) is University Distinguished Professor in the Department of Communication at Michigan State, where in the Department of Communication at Michigan State, where he has served as Chair for 15 years. He teaches and conduct he has served as Chair for 15 years. He teaches and conducts research on mass communication campaigns, particularly in s research on mass communication campaigns, particularly in