Andrew D. Asher was the Lead Research Anthropologist for the ERIAL Project. He holds a holds a PhD in sociocultural anthropology from the University of Illinois at Urbana-Champaign and is currently a Council on Library and Information Resources (CLIR) fellow for scholarly communications at Bucknell University, where he is conducting research on faculty publication practices and continuing his inquiries into scholarly search processes. Dr. Asher has presented widely on using ethnography in academic libraries (including ALA, ACRL, NITLE, ITHAKA, NERCOMP & ARL), and teaches an ACRL seminar on eth...