I believe in science, love and reason. I had to write this book to find out how the four levels of MOQ can be defined and used practically. I found that the lowest common denominator of these levels is time. Saved time. Time is NOT money. Instead - money is SAVED time. Tremendous efforts are expended every day, globally, on making money, i.e. saving time for the customer. Much more effort than is spent on the thing that the saved time is intended to be used for. One can meditate for a long period on where this saved time originates from. To engage in that kind of meditation takes a lot of save...