Allen, Lawrence L.

Lawrence Allen lived in Greater China for 20 years. While at university his parents made an early, pioneering trip to China in 1980. Intrigued by their photos and tales from a newly emerging China, Lawrence linked his interest in international business with his fascination for China. He launched his career serving various executive roles with multinational companies in Taipei, Taiwan in 1989, followed by postings in Hong Kong, Shanghai, and Beijing. In 2010 Lawrence published Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers (AMACOM 2010), a China business