Allan, Dave

Dave Allan co-founded ?What If! in 1992 with Matt Kingdon. Prior to that Dave helped set up the European innovation process of Unilever subsidiary Lever Brothers. He has led over 100 innovation projects which have helped inspire ?What If!’ s tools of creative thinking. Matt Kingdon marketed Unilever brands in the UK and Thailand. His focus was new product development. Latterly he was responsible for the introduction of Unilever’ s brand portfolio in various emerging markets around the world. He ha designed and facilitated breakthrough creative workshops in numerous categories and co...