Marvin C. Alkin is Emeritus Professor in the Social Research Methodology Division of the Graduate School of Education and Information Studies at the University of California, Los Angeles. He has been a member of the UCLA faculty since 1964 and has, at various times, served as Chair of the Education Department and Associate Dean of the school. Dr. Alkin was one of the founders of the Center for the Study of Evaluation and was its Director for 7 years. Dr. Alkin is a leading authority in the field of evaluation. He has published important research studies on the use of evaluation information in