Bradford D. Smart, PH.D., author of "Topgrading," is president of Smart & Associates, Inc. A well-known psychologist and consultant with nearly thirty-five years in practice, he has worked with dozens of major companies to improve their hiring and coaching practices. Greg Alexander is CEO of Sales Benchmark Index and a seasoned sales leader with over fifteen yearsa experience at companies such as EMC. He was named "Sales and Marketing Magazine"as sales manager of the year in 2004.