Ian AlberyIan Alberyis Reader in Psychology atLondon South Bank University, an Associate Fellow of theBritish Psychological Societyand Chartered Health Psychologist.Hehas published widely in the general area of social cognition but has a particular interest in the development and maintenance of addictive behaviours and the operation of illusory cognitive biases.Heis also an Associate Editor for The Psychologist - theBritish Psychological Society'smonthly publication